‘Made in Alabama’ hat goes national — now available for purchase
2 Jun 2025
News
What started as a proud moment for one Alabama family has turned into a wave of statewide pride — and some unexpected national buzz.
Last week, Lauren Rowland of the Alabama Department of Commerce visited “The Today Show” set in New York City with her family, proudly wearing the department’s signature “Made in Alabama” ball cap. In a spontaneous and lighthearted moment that aired live, “Today” anchor Craig Melvin not only admired the hat — he ended up putting one on.
That simple gesture of support helped spark a big reaction. Since the broadcast, the Alabama Department of Commerce has been flooded with calls and emails from people asking the same question: “Where can I get that hat?”
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